Reputation can be described as the sum of the values that stakeholders attribute to a company, based on their perception and interpretation of the image the company communicates and its behavior over time.

A way of simplifying this definition is to say that reputation results from a company’s Performance +…

Our Managing Director, Noah Miller, recently sat down with the social listening company Linkfluence to discuss a wide range of topics. The 2017 Kenya elections featured prominently in this Q&A. Below is an extract of the conversation and you can find the full interview here.

What role do you think social media played in this year’s general elections in Kenya?

Kenya had its first full-blown…

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We provide strategic communication solutions to individuals, organizations and governments in Africa, especially to those encountering difficult challenges.

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